– The past year, 2024, brought with it record net sales of €176.2 million and was the fourteenth consecutive year of growth. Over the past year, we secured our future opportunities for growth by setting a record in the volume of new orders – €200 million – and our order backlog at the start of the year is at an exceptionally high level from a historical perspective,
says Tapio Kolunsarka, CEO for Insta.
This year marks the 65th anniversary of Insta’s founding. Profitable growth, safe and sustainable solutions, and diversified in-depth expertise are at the core of Insta’s strategy.
– In 2025, we expect Insta’s net sales to grow significantly and profitability to remain at a good level. Our very strong balance sheet also provides us with the opportunity to participate in new development projects and to support our growth by means of business acquisitions. Our customer satisfaction is at a high level (Net Promoter Score of 57), which encourages us to continue what we are doing, Kolunsarka adds.
Diversified in-depth expertise
The Group has two competitively strong and growing business areas: Insta Industry, which operates in the field of electrical automation for the industry, and Insta Advance, which comprises the defence, software consulting, and cyber security businesses.
The Industry business area continued to experience strong growth. Its profitability and result improved significantly. Net sales reached a total of €101.2 million. The growth strategy was supported by expanding the production facilities for electrical and automation cabinets, which corresponds to increased customer demand. In addition, growth was accelerated by the acquisition of the industrial automation company PLC-Automation Oy and the strengthening of the organization.
In particular, future growth is being sought in turnkey deliveries, investments in the green transition, and life cycle and maintenance services.
Defence – Development of partnerships, new product solutions, and opportunities offered by NATO
Insta Advance’s sales and net sales remained at a good level in 2024. The total net sales from the defence technology, cyber security, and software development businesses amounted to €75.0 M.
Insta plays an increasingly important role in the European defence solutions. The strategic partnership with Finnish Defence Forces grew tighter. For example, we signed an agreement on avionics service and maintenance related to the F-35 fighter jet project. We signed important agreements related to the development of the AirC2 command & control systems for air defence, for example. The exports of these systems into the NATO market also proceeded as planned.
We developed the Insta Steel Eagle™ ER drone solution in collaboration with the Ukrainian industry. The collaboration on development will continue during 2025. We also launched the patented Insta Safe EOD™ drone solution, which helps with the safe clearing of mines and explosives.
The defence business market is expected to grow in the coming years. We expect business to develop favorably and continue to increase our long-term investments towards product development and internationalization.
Our position as a valued and trusted cyber security partner was strengthened
We strengthened our position as one of Finland’s most significant cyber security operators. Our customer base is wide – more than 170 customers – and customer satisfaction was once again at a very high level; our Net Promoter Score was 75.
Our know-how in cyber security is already being utilized in more than 50 countries and across all continents. Our partners play a significant role in terms of our internationalization, and the PKI services we provide continued to expand. The opportunities provided by NATO were also identified in terms of encryption solutions. We are advancing our internationalization with the approvals for the Insta SafeLink™ encryption solutions that allow the product family to be used in protecting security-classified data for the EU and NATO.
Work with a decisive impact
We are continuously recruiting new people to become part of our high-performance teams. Despite the continued high competition for technology experts, we hired more than 180 software developers, automation experts, and cyber security professionals during the year.
- Reliable, competent, and motivated personnel who feel good working for us are at the core of Insta’s activities. Work provides Insta employees a means of making a substantial contribution to the construction and safety of Finnish society This year, the aim is to hire close to 100 new Insta team members in order to ensure the company’s continuous movement and creative and reliable solutions, Kolunsarka says.
Insta Group 2024 – Continuous movement, 14th consecutive year of growth
Net sales €176.2 M, grew by 1.4% (2023).
EBIT was €18.8 M (10.7% of net sales) with the net result standing at €18.3 M (10.4%).
Record order backlog – €200.3 million in new orders.
Personnel – approximately 1,200 Insta team members.
Attractive and meaningful place to work – Our eNPS, which describes employee engagement, continued to rise and was excellent at 37.
Top level customer satisfaction – NPS 57.
Internationalization – Our expertise is already being utilized in more than 50 countries.
A more sustainable future – New responsibility goals for 2025–2030.
Insta Group Oy’s Annual Review for 2024 has been published. The digital annual review and future outlook are available.
Insta Annual Report 2024Insta Vuosikertomus 2024
Further information:
Insta Group Oy
President & CEO Tapio Kolunsarka, tapio.kolunsarka(at)insta.fi
Communications Director Teemu Sainio, tel. +358 40 5067012, teemu.sainio(at)insta.fi
